LOGO,WEBSITE & BRAND STYLE GUIDE REDESIGN

Client: Japan-America Society of Hawaiʻi JASH

Project: Phase 1- Logo & Brand Guideline Redesign, Phase 2 - Website Redesign, 2023

JASH, with the help of a brand audit, decided to update their guidelines to engage younger community members and strengthen their existing partnerships and associations. To start, the logo and colorways were revitalized to capture a new audience without alienating the existing members and Board of Directors. The website redesign followed along with an updated brand style guide to use for socials, events and collateral.